Контакты:

The discipline “Economics of advertising ” is involved in the formation of the following competencies: the ability to organize preparation for release, production and distribution of advertising products, including text and graphic, working and presentation materials within the framework of traditional and modern means of advertising;

 Knowledge Skills

Know the basics of preparing for production, release of promotional products and their distribution using various communication channels

The ability to select forms of advertising products that correspond to the objectives of the advertising campaign, determine the target audiences of advertising and select adequate resources for creating advertising. Possession of the skills of creating a concept and its practical implementation in online and offline advertising products. The ability to conduct marketing research;

Knowledge Skills

Know the essence of marketing research, methods of making forecasts and technologies for increasing competitive position, know the basic tools and methods

Interact with various experts in the fields of economics and politics to obtain the necessary information; ability to analyze received data and interpret them

knowledge of research organization skills, marketing research tools and the ability to fit into a research team research, possible tasks and components of research stages, the ability to carry out advertising campaigns and events under control; Knowledge Skills

The main stages of planning, preparation and conduct of communication campaigns and their compliance with the goals and objectives of the organization Create a concept for a PR or advertising campaign using advertising technologies and a plan for its activities, identify target audiences, estimate the amount of resources required to carry out a campaign or its individual event, predict the result information process or campaign skills in organizing information and PR campaigns and participating in them based on preliminary market research